Design Management Activity
External Activity
2017
Collaboration with Baedal Minjeok
- Collaboration with the delivery service for household items "Baedal Minjeok” with its unique pun
2nd Aekyung Design Festival
- Design festival that promotes creative and unconventional thinking that is beyond imagination.
LUNA X KYE COLLABORATION
- Combine beauty and fashion in collaboration with the new-generation fashion designer "Han-hee Kye" with "Find Your Signature Code" as a theme which means "start a journey to find your own beauty and style".
2016
Gift set that holds social values of sharing and hope
- Launched a gift set collaborated with disabled authors and Marymond brand
The very first collaboration of
Beauty x Fashion x Pop-Art in Korea
Beauty x Fashion x Pop-Art in Korea
- RUNWAY CITY COLLECTION produced by Fashion Designer Lee Do-ii and Pop-Artist Artnom with their inspiration derived from runway show
Launched Limited Edition Launched a Design Festival
- Exhibiting Design Festival, Unique Design developed from Designers’ idea through Creative Works
Street Trend Research
- Predicting Trend and Suggesting New Product Idea through Trend Research
2015
Collaboration with Web-Comic Artist Jo Suk
- Launched Kerasys ‘Cool Morning Shampoo’
- Launched 2080 ‘Sound of Heart’ toothpaste
Launched Limited Edition Toothpaste
- Launched 2080 ‘Holiday Loveholic’ toothpaste
2080, Collabolation with Line
- Launched ‘Line Friends Jasmin scent’
2014
Collaboration with Global Designers
- Launched 2080 ‘Design Pop’ toothbrush
Launched Limited Edition Toothpaste
- Launched 2080 ‘Holiday Loveholic’ Toothpaste
- Launched ‘Halloween’ Toothpaste
2013
Kerasys Perfume Shampoo- No.1 Market Share
- Ranked No.1 with 43% of Market Share and Achieved ‘Accumulated sales of KRW 10 billion’ in December 2012 (Researched by AC Nielson)
Gift Set Sensitivity Design Collaboration
- Launched ‘Marilyn Monroe’ collection and
‘Van Gogh’ collection
2012
Kerasys Shampoo- Collaboration with Yellena James
- Strengthening Design competitiveness through collaboration with Australian illustrator
Consultant Invitation Lecture
- Prof. Park Gyu-won, College of Design, Hanyang University
- Prof. Na Geon, International Design School for Advanced Studies, Hongik University
2010
Collaboration with Global Designers
- Launched products through collaboration with Global Industrial Designer ‘Karim Rashid’
Smart Green Campaign
- Organized a campaign to ‘use the Exact Amount’ of detergent by launching 1/2 Enrichment LiQ
Customer Participation Innovation Lab
- Strategic Design Mind Construction by Listening to Customers through Home Visit and FGI
2009
Awarded a Presidential prize in the 11th Korea Design Award
- Received a ‘presidential Citation’ with the Acknowledgement as Design Management Leading Company
Innovation Lab
- Trend Forecast and Suggestion of New Product Idea through Innovation lab
2008
Global Internship
- Publicizing Design Competitiveness of Korea, Strengthening Internal Designers’ Communication Ability and Global Mind
- - Mid Sweden University, Sweden Design University.
- - France Design university
Global Report
- Overseas College Student Reporters who report about overseas trend and culture
Invitation lectures by Korean and Foreign Professionals
- Vice Mayor Gwon Young-geol, Director of Seoul Design
- Director Lee Chul-bae, LG Electronic Design Management Center
- Prof. Na Geon, Adidas
- Togawa Yuko, Personal Color List
- Kim Hong-tak CD, Cheil Worldwide Inc.
2007
Established AEKYUNG Design Center
- Established the first autonomous In-house Design Center in Korea
- Member of the committees of ICOGRADA (International Council of Graphic Design Association) visited the center
- China Design Association visited the center
- Sweden Packaging Board of Investment visited the center