AEKYUNG

Company Profile

Design Management Activity

External Activity

2022

AGE 20's Essence Cover Pact Lucky Tiger Edition
AGE 20's Essence Cover Pact Lucky Tiger Edition
  • In 2022, in commemoration of the Year of the Tiger, the tiger character design was applied to the fact case.
Mint and chocolate. Two lines of toothpaste
  • Take care of your mouth with the sweetness of chocolate!
    Brushing teeth that make your eyes and mouth happy teeth time
Mint and chocolate. Two lines of toothpaste

2021

AGE 20’s Signature Jewerly Edition Crystal Drops Pact
AGE 20’s Signature Jewerly Edition Crystal Drops Pact
  • Limited edition to celebrate the 8th anniversary of the brand.
  • With the motif of a luxury watch, 1,200 crystals and 120 jewelry cuts make up the largest number of crystal cases ever.
AGE 20’s Essence Cover Pact New Original Star Edition
  • nspired by the stars, we applied a fancy case design for the year-end and New Year season.
AGE 20’s Essence Cover Pact New Original Star Edition
2080kids X Bread Barbershop Special Edition
2080kids X Bread Barbershop Special Edition
  • An oral care set that contains the characters of the popular animation "Bread BarberShop" in a product to help children have healthy brushing habits easily and joyfully.

2020

AEKYUNG X SAMYANG COLLABORATION
AEKYUNG X SAMYANG COLLABORATION
  • 2080 X SAMYANG Extremely spicy chicken flavor ramen
Trio Retro, the 50th anniversary of Trio.
  • Celebrating the 50th anniversary of the launch of "Trio," Korea's first kitchen tax system Retro-designed Trio Kitchen detergent Recalling Old Memories
Trio Retro, the 50th anniversary of Trio.
AGE 20’s 1ct. Crystal Edition
AGE 20’s 1ct. Crystal Edition
  • To celebrate the 7th anniversary of the launch of Essence Coverfact, on the fact case, Limited Edition of genuine Swarovski 1 Carat Crystal
LUNA X WiggleWiggle ‘HAPPY SONG’ Edition
  • Limited edition with lifestyle brand "WiggleWiggle" and collaboration to express cheerful moments with music in package designs
LUNA X WiggleWiggle ‘HAPPY SONG’ Edition

2019

AGE 20’s Swarovski crystal Edition
AGE 20’s Swarovski crystal Edition
  • AGE 20’s 6th Anniversary Limited Edition Design Released
2080 X Bear Brand COLLABORATION
  • COLLABORATION between Toothpaste brands ‘2080’ and Korea's leading flour brand ‘Bear Brand’
2080 '곰표'와 콜라보레이션 진행
Desing Center renewel
Desing Center renewel
  • Progress of renewal work to create a pleasant environment
LUNA Summer limited Edition
  • Adopted a design suitable for the vacation season.
LUNA Summer limited Edition
ShowerMate X Lotte Confectionery COLLABORATION
ShowerMate X Lotte Confectionery COLLABORATION
  • Applying Lotte Confectionery Character to Design
POINT X emoticon COLLABORATION
  • Korea emoticon have been applied to the design.
POINT X emoticon COLLABORATION

2018

POINT X emoticon Benny COLLABORATION
POINT X emoticon Benny COLLABORATION
  • We applied white rabbit emoticon "Benny" to design.
2080 ’XYLITOL’ COLLABORATION
  • Lotte Confectionery 'Xylitol Gum' is designed with 2080 toothpaste.
2080 ’XYLITOL’ COLLABORATION
2080+PANTONE
2080+PANTONE
  • The 2080 toothbrush contains Pantone colors from the world's leading color companies.
2080 ‘BT21’ Yellow dust fine dust mask
  • The representative character of the world millennium generation 'BT21' was born with a 2080 mask.
2080 ‘BT21’ Yellow dust fine dust mask

2017

Collaboration with Baedal Minjeok
Collaboration with Baedal Minjeok
  • Collaboration with the delivery service for household items "Baedal Minjeok” with its unique pun
2nd Aekyung Design Festival
  • Design festival that promotes creative and unconventional thinking that is beyond imagination.
2nd Aekyung Design Festival
LUNA X KYE COLLABORATION
LUNA X KYE COLLABORATION
  • Combine beauty and fashion in collaboration with the new-generation fashion designer "Han-hee Kye" with "Find Your Signature Code" as a theme which means "start a journey to find your own beauty and style".

2016

Kerasys Gift Set
Gift set that holds social values of sharing and hope
  • Launched a gift set collaborated with disabled authors and Marymond brand
The very first collaboration of
Beauty x Fashion x Pop-Art in Korea
  • RUNWAY CITY COLLECTION produced by Fashion Designer Lee Do-ii and Pop-Artist Artnom with their inspiration derived from runway show
RUNWAY CITY COLLECTION
Launched limited edition Launched a design festival
Launched Limited Edition Launched a Design Festival
  • Exhibiting Design Festival, Unique Design developed from Designers’ idea through Creative Works
Street Trend Research
  • Predicting Trend and Suggesting New Product Idea through Trend Research
Street trend research

2015

Collaboration with web-comic artist Jo Suk
Collaboration with Web-Comic Artist Jo Suk
  • Launched Kerasys ‘Cool Morning Shampoo’
  • Launched 2080 ‘Sound of Heart’ toothpaste
Launched Limited Edition Toothpaste
  • Launched 2080 ‘Holiday Loveholic’ toothpaste
Launched 2080 ‘Holiday Loveholic’ toothpaste
2080, Collabolation with Line
2080, Collabolation with Line
  • Launched ‘Line Friends Jasmin scent’

2014

Launched 2080 ‘Design Pop’ toothbrush
Collaboration with Global Designers
  • Launched 2080 ‘Design Pop’ toothbrush
Launched Limited Edition Toothpaste
  • Launched 2080 ‘Holiday Loveholic’ Toothpaste
  • Launched ‘Halloween’ Toothpaste
Launched ‘Halloween’ toothpaste

2013

케라시스 퍼퓸 샴푸
Kerasys Perfume Shampoo- No.1 Market Share
  • Ranked No.1 with 43% of Market Share and Achieved ‘Accumulated sales of KRW 10 billion’ in December 2012 (Researched by AC Nielson)
Gift Set Sensitivity Design Collaboration
  • Launched ‘Marilyn Monroe’ collection and
    ‘Van Gogh’ collection
Launched ‘Marilyn Monroe’ collection and ‘Van Gogh’ collection

2012

Kerasys Shampoo- Collaboration with Yellena James
Kerasys Shampoo- Collaboration with Yellena James
  • Strengthening Design competitiveness through collaboration with Australian illustrator
Consultant Invitation Lecture
  • Prof. Park Gyu-won, College of Design, Hanyang University
  • Prof. Na Geon, International Design School for Advanced Studies, Hongik University
Consultant Invitation Lecture

2010

순샘 버블
Collaboration with Global Designers
  • Launched products through collaboration with Global Industrial Designer ‘Karim Rashid’
Smart Green Campaign
  • Organized a campaign to ‘use the Exact Amount’ of detergent by launching 1/2 Enrichment LiQ
Liq
Customer Participation innovation lab
Customer Participation Innovation Lab
  • Strategic Design Mind Construction by Listening to Customers through Home Visit and FGI

2009

Awarded a presidential prize in the 11th Korea Design Award
Awarded a Presidential prize in the 11th Korea Design Award
  • Received a ‘presidential Citation’ with the Acknowledgement as Design Management Leading Company
Innovation Lab
  • Trend Forecast and Suggestion of New Product Idea through Innovation lab
Innovation

2008

Global internship
Global Internship
  • Publicizing Design Competitiveness of Korea, Strengthening Internal Designers’ Communication Ability and Global Mind
  • - Mid Sweden University, Sweden Design University.
  • - France Design university
Global Report
  • Overseas College Student Reporters who report about overseas trend and culture
Global Report
Invitation lectures by Korean and Foreign Professionals
  • Vice Mayor Gwon Young-geol, Director of Seoul Design
  • Director Lee Chul-bae, LG Electronic Design Management Center
  • Prof. Na Geon, Adidas
  • Togawa Yuko, Personal Color List
  • Kim Hong-tak CD, Cheil Worldwide Inc.

2007

AEKYUNG Design Center
Established AEKYUNG Design Center
  • Established the first autonomous In-house Design Center in Korea
  • Member of the committees of ICOGRADA (International Council of Graphic Design Association) visited the center
  • China Design Association visited the center
  • Sweden Packaging Board of Investment visited the center